Involved in field observations and laser cutting process

As a small group, we were required to select a public site to conduct field observations. Because there was little time for formal user testing and evaluation, we focused on rapid generation and design concepts based on the site's geography, landscape, and public use. We decided on a public intersection between the main Berkeley campus and an off-site Berkeley building. We realized that most students did not pay the interseciton the same respect and awareness that many other public roads did. Our field observations lead us to believe that they would not distinguish this road any differently than a road on the main campus. Thus, we created a set of border-crossing signs modelled after signs you might see crossing state boundaries or even immigration lines. We decided on a subtle psychological intervention that would not cause those passing by to quickly dismiss the new feature.